Healthcare practitioners blog for a number of reasons: To educate patients, to market their practices, and to humanise themselves. Quite simply stated, it allows you to connect with and educate more people, who then turn to you when they need you.
Blogging is still a mystery to many practice owners. What do you write about? How often? Who will read it? Is it all a waste of time? Consider this: Could you talk for 5 minutes about a treatment, or …
Blogs are a great way to communicate personally with your visitors. You can project your own style, be candid and discuss any relevant issues. You can establish yourself as an authority, a knowledgeab…