Blogs are a great way to communicate personally with your visitors. You can project your own style, be candid and discuss any relevant issues. You can establish yourself as an authority, a knowledgeable and trustworthy source of information. It also brings a personal touch to an otherwise electronic and impersonal environment.

In a way, your blog is an extension of your about page. It’s a way for potential clients to learn more about who you are, your approach to therapy and the expertise you carry.

And, just like your individual services pages, having a blog on your therapy website is one of the best things you can do to show Google that you have fresh information on specific topics.

So, if you’re currently in a groove of blogging consistently, great! You get a gold star! If not, it’s time to form a game plan and get consistent.

Now I’m preaching to myself here. Blogging does not come easily to me and takes a lot of discipline. So, I try to make it as straightforward as possible and give myself some grace.

Once a month, I spend just a few minutes putting blog post ideas into a spreadsheet. Then, when I sit down during my pre-scheduled blogging time (see… discipline, people!) I have a list of topics to choose from, and I can jump right in.

I’ve also learned that, for me, blogging comes in waves. Some months, I can write a few blogs; other months, I’m lucky to fit in just one post. But, I do my best to remain consistent and make sure I continue to put out content to serve my audience and help folks find me in Google.

Use your blog to (yet again) speak to those potential clients of yours. Give them a glimpse of your personality and expertise. You never fully know exactly who’s going to show up at your site, but you can do your best to make sure you have the type of content and answers they’re looking for, helping them feel comfortable and confident to contact you for their first session.